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The short answer
Direct lenders fund deals from their own capital. Brokers shop your deal to many lenders and take a fee. Marketplaces list offers side by side.
Collect three or more offers. Score them on cost, speed, flexibility and cannabis experience.
On this page
- How to choose a cannabis lender
- Direct lenders vs brokers
- Lender profiles and comparisons
- How to check a lender
- Questions to ask before signing
- Alternatives to FundCanna and similar platforms
- When a broker is worth the fee
- A worked scoring example
- How to run a three-quote week
- Terms to know
- Frequently asked questions
How to choose a cannabis lender
Start with the deal, not the brand. Loan type, size and state narrow the list quickly.
Direct lenders vs brokers
| Route | Strength | Watch for |
|---|---|---|
| Direct lender | Faster on a matching deal | One quote, one view of risk |
| Broker | Wider market, help with packaging | Fees and conflicts of interest |
| Marketplace | Side-by-side comparison | Lead resale and sales calls |
Ask any broker who pays them and when.
Lender profiles and comparisons
This page does not rank or review named lenders.
Until then, build your own sheet. Record the loan type, amount, term, total cost and close time for each offer.
Lender Shortlist Scorer
Rank up to three offers on what matters to you.
How to use this: Set the weight of each factor from 1 to 5. Rate each lender from 1 to 5. The highest weighted score leads your shortlist.
| Factor | Lender A | Lender B | Lender C |
|---|---|---|---|
| Total cost | |||
| Speed to close | |||
| Flexibility on terms | |||
| Cannabis track record | |||
| Clear fee disclosure |
How to check a lender
Public lenders file reports you can read. Chicago Atlantic's 10-K reports a 16.3 percent weighted average loan yield.
It also reports a 2.2-year weighted average maturity.
- Read a public lender's 10-K for yield, maturity and credit quality.
- Search the FTC's case pages for the lender or broker's name.
- Ask for borrower references in your state and deal type.
- Check your state regulator's license records.
- Get total repayment in writing before you share documents.
The FTC's RCG Advances case ended in a permanent ban from the cash advance industry. That is why a quick search is worth the time.
Questions to ask before signing
- What is the total repayment over the full term?
- What fees apply at closing and after?
- What happens if I pay early?
- What triggers a default?
- Who will service the loan and how do I reach them?
- Can you share references from borrowers in my state?
Write the answers down. Compare them across lenders.
Alternatives to FundCanna and similar platforms
A known platform is a good place to start. It is not the only place.
Compare the same loan size and term at two or three other sources. Include credit unions and private lenders.
Price differences of a few points add up over a long term.
When a broker is worth the fee
A broker pays off when your deal is complex or other lenders declined it.
It pays off less on simple deals you can place yourself.
A worked scoring example
These scores are an illustration. Your weights will differ.
A buyer weights cost 5 and speed 3. Flexibility gets 4, track record 4 and fee clarity 5.
Lender A scores 4, 3, 3, 5 and 4. Lender B scores 3, 5, 4, 3 and 3. Lender C scores 5, 2, 3, 4 and 5.
| Lender | Weighted score |
|---|---|
| A | 3.86 out of 5 |
| B | 3.48 out of 5 |
| C | 4.00 out of 5 |
Lender C wins on cost and clarity even though it is slowest. That is the point of weights.
How to run a three-quote week
Monday: send the same package
One document set, one summary.
Tuesday and Wednesday: take calls
Write down every number.
Thursday: score offers
Use the scorer above.
Friday: negotiate
Ask the leader to match the best fee.
Quotes shift fast. A tight week keeps them comparable.
Terms to know
| Term | Plain meaning |
|---|---|
| Term sheet | A summary of proposed loan terms before the final contract. |
| Referral fee | A payment a lender makes to a broker. |
| Marketplace | A site that lists offers from several lenders. |
| Direct lender | A lender that funds loans from its own capital. |
| Soft pull | A credit check that does not affect your score. |
| Total cost | Everything you repay, including fees. |
Frequently Asked Questions
Sources and further reading
- FTC, Yellowstone Capital cash advance settlement (April 22, 2021)
- CFPB, Small Business Lending Rule FAQs
- Federal Reserve, Small Business Credit Survey
- Chicago Atlantic Real Estate Finance, Form 10-K for fiscal year 2025 (SEC)
- FTC case page, RCG Advances, LLC